- The company profile“Uvelka” is one of the largest companies in Russia in its market sector. The company’s brand is well-known on the territory of the Russian Federation and in 25 countries of the world. In Russia it can be found in more than 96 000 stores – in super and hypermarkets of federal and regional retail as well as in regular stores of the "at home" format.
The company has been producing delicious and healthy easy-cooking corn products for every day that provide full and healthy nutrition for the whole family. - Project results1. the accuracy of forecasts at the "product — month" level, considering factors, increased to 92%;
2. forecasting has been automated considering the following factors:- promotional activity,
- new products,
- listings,
- tenders,
- one-time orders,
- blocking,
- price changes.
“The strategy to outpace market growth adopted by the company at the end of 2016, required the presence of modern instruments of analysis of the company’s position on the market. It was necessary for creating reasonable goals for marketing and sales departments. There also arose a question of implementation of demand forecasting system for reduction of operational expenses, production optimization and customer satisfaction growth.” – notes Deputy General Director for Development Sergey Kirpichenko.
“We’ve chosen “Novo BI” because this company is a supplier of complete analytical solution and a developer of the forecasting system Novo Forecast Enterprise” – continues Sergey Kirpichenko.
“Our cooperation began in the middle of 2017. Less than in a year a few important projects for external environment analysis were realized” – says CEO of “Novo BI” Aleksey Baturin.
“We’ve chosen “Novo BI” because this company is a supplier of complete analytical solution and a developer of the forecasting system Novo Forecast Enterprise” – Sergey Kirpichenko, Deputy General Director for Development in “Uvelka”.
“These projects allowed us to make decisions as quickly as can be, related with promotion of the company’s products” – specifies Sergey Kirpichenko.
“However, only understanding “what has happened and why” is not enough for sustainable development of the company. We understood that we needed a tool that could allow us to know exactly what we could expect in future. We consider the system of sales forecasting as such an instrument. We planned to use the results of the forecast almost in all departments: in production, logistics, sales, marketing”.
“In 2018 we started to implement Novo Forecast Enterprise. Already at the early stage of use the forecasting accuracy increased more than twice. Using of factors allowed to additionally increase the accuracy for a number of positions up to 92-98%. Now the main task is to engage the employees of all involved departments into the daily work with the system” - Sergey Kirpichenko, Deputy General Director for Development in “Uvelka”.
“We’re planning that in 2019 Novo Forecast Enterprise will become the center of planning for all main directions of our company” – continued Sergey Kirpichenko.
"The Novo Forecast Enterprise has become the foundation for building a decision support center in “Uvelka”. Now we are starting another pool of projects aimed at monitoring and managing the situation within the company”, - noted Aleksey Baturin.
“The decision support center being created has already allowed us to achieve significant benefits – the growth of market share and effectiveness of conducted actions, understanding of the situation regarding future demand. The most important is that decisions are made much quickly and on the basis of deep understanding of the situation and numbers”. – concludes Sergey Kirpichenko.
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