How AquaArt Group reduced time spent on forecasting
by 15 times and introduced 200+ new products during a year
Novo Forecast Enterprise implementation case
  • The company profile
    AquaArt Group is a large manufacturer of sanitary ware. The company has existed since 1996. Aqua Art owns brand AM.PM and represents brand Damixa in Russia and CIS.
  • The project problems
    • the employees were wasting much time on planning
    • the company lacked an actual scenario of a forecast and a structured aspect
  • The project tasks
    • to shorten the S&OP procedure by time
    • to increase the forecast accuracy
    • to reduce stock reserve
What was done

  1. We implemented Novo Forecast Enterprise and created a joint environment for planning
  2. We improved the system up to the customer’s wishes:

  • we structured sales data, customer groups and product groups àit helped to forecast new promo actions and new products introduction more accurately
  • we combined regional customers on a geographical basis
  • we made and ranked a list of factors and a list of people responsible for their implementation
  • we created the tools for a plan revision to decompose a forecast into factors
  • We created the tools of advanced forecasting without relying on the previous experience, it combined the goods into the clusters which helped to choose the best experience
The results

We simplified and automated the S&OP process and created
a joint informational environment for planning with the result that:

  • labor effort reduced from 580 man-hours to 40 man-hours
  • promo planning accuracy increased by 15%
  • base line planning accuracy increased till 99% (by 39%)
  • EDIS level provision (the key 200 SKUs) increased from 78% to 93%
  • the company focused on trade marketing:

  1. 60+ new customers
  2. 200+ new products introduced to the market. Thus, the share in sales structure of the last quarter became > 30%
  3. Sales growth without increasing stock reserve amounted to 1X%
Besides, the accuracy of demand forecast for each collection and necessary amount of products also increased, which made it possible to reduce sales at discounted prices upon release of a new collection.
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