Managers used their own methods of sales forecasting. Everything was quite primitive: calculations were made in Excel, sales plans and promo actions were negotiated via e-mail. The accuracy hardly reached 40%.
The employees from various departments and suppliers were not included into the process and it also spoiled forecasting.
The proportion of unsaleable and out-of-stock goods was high and the distributor was losing money. The lower the forecast accuracy, the more money the company loses.
If the scales of ALIDI activity are taken into account, it is a question of hundreds of millions of rubles a year.